Parkbench Bagels
Parkbench Bagels is an artisan maker of Jersey style bagels in Germany. Each hand-rolled bagel is baked with care and devotion to give the customer the best possible experience. Parkbench Bagels believes the act of eating provides an opportunity to be mindful, engaged and in the present. The circular logo was designed to not only emphasise the bagel but also the Ensō or Zen circle. No bagel is perfectly round but the acceptance of beauty in all its forms speaks to the company's philosophy. The mission was to develop a strong/minimalist brand personality that could be reflected in their assets such as packaging, flyers, menu, stationery, posters.